Overview

In today’s digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe’s major in marketing provides you with specialised knowledge of marketing in a digital era.

Offered through La Trobe's Bachelor of Accounting, you'll develop essential knowledge and skills in understanding consumer behaviour, brand management, product innovation and marketing in a digital space.

La Trobe's Bachelor of Accounting gives you the technical and human skills you need to adapt and thrive in our era of digital transformation. You’ll develop vital skills in accounting, information systems, finance, economics, management and data analytics tools. You’ll also build a deep understanding of financial accounting, business law, management accounting, auditing and assurance, forensic accounting and taxation.

Prerequisites

Year 12 prerequisites

Units 3 and 4: a study score of at least 25 in English as an Additional Language (EAL) or at least 20 in English other than EAL.

Non-Year 12 prerequisites

Subject proficiency: Demonstrated proficiency equivalent to stated Year 12 prerequisites.

Majors

Marketing.

Potential Career Outcomes

Graduate with the skills, knowledge and experience you need for an in-demand career in accounting and marketing. Possible roles include:
  • Accountant
  • Marketing manager
  • Consumer specialist
  • Product planner
  • Business development manager
  • Social media marketer
  • Market researcher
  • Data visualiser and strategist

Admission Criteria

Please refer to the La Trobe University website for admission criteria information.

Course Seeker

This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.


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