Bachelor of Advertising and Public Relations

University of Notre Dame Australia - Sydney - Broadway

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Overview

The Bachelor of Advertising and Public Relations combines two of the most fundamental communication activities of organisations today. People working in advertising and public relations need to understand both the creative and business needs of their clients. Corporations and communication agencies are seeking graduates with artistic and managerial skills. By combining these two disciplines, students receive a greater level of specialisation, thereby strengthening their qualifications and employment prospects in these dynamic fields.

The program covers consumer behaviour, integrated marketing communications, media planning and analysis as well as production processes. It also equips students with the skills to enhance an organisation’s reputation and goodwill with stakeholders.

Majors

Areas of study

Advertising design, consumer behaviour, creative advertising production, issues and crisis management, media and society, media planning, promotion, public relations writing, theories of communication.

Potential Career Outcomes

Career opportunities

Copywriter, account manager, media buyer, creative director, brand manager, promotions and communications specialist.

ATAR & Selection Rank

The ATAR and Selection Rank profile is not available as this is a new course.

Admission Criteria

Please refer to the University of Notre Dame Australia website for admission criteria information.

Course Seeker

This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.


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