Overview

Bachelor of Business (Marketing) enhances core business knowledge with marketing expertise. At Torrens University, you'll learn to engage and influence customers, develop brand loyalty and execute strategic campaigns. When you study with us, you gain hand-on experience with industry work placement.

Learning outcomes

  • Understand the concept of influence and use it to create unforgettable engagement.
  • Develop brand loyalty by creating a connection with the customer.
  • Build exciting and strategic campaigns to catch consumers’ eyes.
  • Incorporate industry trends, needs and opportunities into masterful marketing.

Majors

Business communications, marketing fundamentals, marketing strategy, B2B marketing, consumer behavior, integrated marketing communications, digital marketing communications, marketing and audience research.

Potential Career Outcomes

As a graduate of the Bachelor of Business (Marketing), you’ll have plenty of opportunities to drive exciting and strategic marketing campaigns, engaging with clients and customers in a variety of industries and environments, including established brands or start-ups.

  • Sales Manager
  • Social Media Specialist

Admission Criteria

Please refer to the Torrens University Australia website for admission criteria information.

Course Seeker

This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.


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