Bachelor of Business (Marketing)

Federation University - Gippsland

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Overview

Become an expert in marketing for local, online and international audiences, while learning important business skills like accounting, human resource management and management. A double major in Management or Human Resource Management is also available. You'll develop skills in social media marketing, services marketing, communications, consumer behaviour and research.

You will undertake a practical placement, internship or project as part of the course. This valuable work experience gives you a first-hand insight into how companies work and prepares you for a career as a skilled marketing professional. Become a director or manager in digital marketing, branding, events, projects, research or communications.

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Prerequisites

Year 12 prerequisites

Units 3 and 4: a study score of at least 20 in any English.

Majors

Human Resource Management, Management, Marketing.

Potential Career Outcomes

A career in business provides endless opportunities in virtually all areas of community, government and professional sectors, including but not limited to:

  • Brand management
  • Communications
  • Social media
  • Campaign management
  • Market research
  • Media liaison
  • Product management
  • Strategic planning
  • Business owner
  • Public relations 
  • Management
  • Digital marketing 
  • Freelance
  • International trade 
  • Operations
  • Startups 
  • Consulting

Admission Criteria

Please refer to the Federation University website for admission criteria information.

Course Seeker

This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.


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