Bachelor of Business (Marketing)

Federation University - Mount Helen (Ballarat)

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Overview

Become an expert in marketing for local, online and international audiences, while learning important business skills like accounting, human resource management and management. A double major in Management or Human Resource Management is also available. You'll develop skills in social media marketing, services marketing, communications, consumer behaviour and research.

You will undertake a practical placement, internship or project as part of the course. This valuable work experience gives you a first-hand insight into how companies work and prepares you for a career as a skilled marketing professional. Become a director or manager in digital marketing, branding, events, projects, research or communications.

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Prerequisites

Year 12 prerequisites

Units 3 and 4: a study score of at least 20 in any English.

Majors

Human Resource Management, Management, Marketing.

Potential Career Outcomes

A career in business provides endless opportunities in virtually all areas of community, government and professional sectors, including but not limited to:

  • Brand management
  • Communications
  • Social media
  • Campaign management
  • Market research
  • Media liaison
  • Product management
  • Strategic planning
  • Business owner
  • Public relations 
  • Management
  • Digital marketing 
  • Freelance
  • International trade 
  • Operations
  • Startups 
  • Consulting

Admission Criteria

Please refer to the Federation University website for admission criteria information.

Course Seeker

This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.

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University

Federation University

Campus

Mount Helen (Ballarat)

Course Type

Bachelors Degree

Study Area

Commerce

Delivery Mode

On-campus

Duration

Full-time: 3 years, Part-time: Available

Indicative ATAR

Unknown

Course Link

View Course
State
VIC
Type
University
Courses
225
Campuses
Berwick Brisbane Camp Street Gippsland Kangan Institute Melbourne Institute of Technology Melton Mount Helen (Ballarat) Rural Sciences Skills Centre (Ballarat) Rural Sciences Skills Centre (Mt Rowan) SMB Wimmera
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Please note that these statistics simply refer to the information we have in our database. This is not an exhaustive list of courses offered at Federation University. Please refer to the institution's website for the most current information.

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