Bachelor of Business (Marketing)

Choose a Marketing major and get ready for a rewarding career. You'll gain a solid understanding of core business and marketing studies, preparing you to work in an evolving marketplace where customers’ needs are continually changing.

You’ll learn a range of marketing theories and practical marketing solutions from experts, covering topics including consumer behaviour and marketing strategy.

The course comprises 24 units, including core business units, specialist units, elective units and a stream of Business Challenge units, which are designed to build your skills in critical thinking, academic writing, teamwork, problem solving, project management career preparedness, with an entrepreneurial mindset, and global perspective. You can also complete a second major from 11 business fields, to broaden your career prospects. Work-Integrated Learning units are available and provide opportunities to apply learnings and enhance practical work skills preparing students for employment.