Flinders University - Bedford Park Campus
The Bachelor of Business (Marketing) provides students with the opportunity to develop broad knowledge and competencies to facilitate careers in business-related fields. Students will be encouraged and supported to develop transferable interpersonal and professional capabilities, including the capability to be reflective, self-evaluating and critically engaged. There is a focus on application of knowledge, competencies and capabilities to diverse and global business/organisational contexts. Students will apply their knowledge and competencies to a broad range of business/organisational practices including systems and processes, planning, production, operations and the use of current and emerging data and analytical practices.
Marketing is one of the core activities of all organisations and is about planning and executing the selling and/or promotion of a firm's product. In this degree students learn about the principles of market research, market segmentation, target market identification, pricing strategies, advertising and promotions and international and strategic marketing. Students can also select from a range of additional marketing topics including social media marketing, marketing communications, services marketing and marketing applications.
This degree is also available in online study mode. For more information see the Bachelor of Business (Marketing) (Online) (SATAC code 274035). For further information visit www.flinders.edu.au/study/courses/bachelor-business-marketing-online.
On completion of this degree students will be able to critically apply broad theoretical and technical accounting, finance, economic, marketing, and human resources management knowledge and skills to inform management planning and analyse management practices and decisions using theoretical and technical knowledge of regulatory, governance, compliance and legal requirements. Students will be able to explain the impact of socially responsible, ethical, economic, regulatory, sustainability, governance and global perspectives on management planning and practices.
This degree prepares graduates for a wide range of employment opportunities or further study. Potential occupations may include marketing manager, market analyst and marketing consultant; potential employers may include government agencies and private sector businesses.
Expand your career options by combining this degree with the Bachelor of International Relations and Political Science (SATAC code 244191)
Combining degrees enables students to follow their interests and aspirations and enhance their career prospects by undertaking a second area of study in addition to their primary degree. Completing an approved combined degree option will normally add at least one extra year (full-time equivalent) to their studies. For example, students combining two three-year full-time equivalent degrees are normally able to complete both degrees in four years of full-time equivalent study. Students graduate with two degrees, expanding employment opportunities. For further information visit www.flinders.edu.au/combined-degrees.
On completion of this degree there is an opportunity to apply for a one-year Honours degree. For further information visit www.flinders.edu.au/honours.
The table below shows the ATAR and Selection Rank information for those offered places wholly or partly on the basis of ATAR in 2023.
ATAR-based offers only, across all offer rounds | ATAR (excluding adjustment factors) | Selection Rank (including adjustment factors) |
---|---|---|
Highest rank to receive an offer | 91.30 | 95.40 |
Median rank to receive an offer | 68.45 | 71.65 |
Lowest rank to receive an offer | 56.55 | 65.85 |
<5 - Less than 5 ATAR-based offers were made
Please refer to the Flinders University website for admission criteria information.
This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.
Open to students from all universities, Honours in Biomedical and Health Sciences builds on your bachelor’s degree in science or health and enables you to explore your interests in research. If you’re interested in pursuing a PhD or becoming a qualified health professional, then Honours is an ideal pathway.
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