Bachelor of Business (Marketing)/Master of Management (Tourism and Event Management)

The aim of this program is to provide a packaged pathway to complete a bachelor and masters degree in 4 years (full time).

Explore the fascinating world of consumer psychology and the scientific laws of brand growth in the Bachelor of Business (Marketing) degree.

Study specialist courses in consumer behaviour, marketing analytics, advertising and branding. Tailor your studies by completing an industry internship, a mentor program, or an overseas study experience.

Learn from experts who advise global brands like Colgate-Palmolive, McDonald's and Kellogg's. You may also get the opportunity to participate in our on-campus Marketing Clinic and provide advice to small businesses under the supervision of marketing professionals.

High achieving students may be eligible for the Ehrenberg Scholarship, which covers study fees for one year and the opportunity to apply for a part-time position as a Research Assistant at the world-renowned Ehrenberg-Bass Institute for Marketing Science. You can also apply for a Vacation Research Scholarship and become involved in world-class research.

Graduate with a degree evaluated and accredited by the Australian Marketing Institute (AMI).

In the master's degree, students will study core courses in business and specialised courses in tourism and events, developing the tools to lead and manage others, think strategically and communicate effectively in a range of settings.