Bachelor of Business (Tourism, Event and Hospitality Management)/Master of Management (Marketing)

The aim of this program is to provide a packaged pathway to complete a bachelor's and master's degree in 4 years (full time).

Enjoy a career in travel, tourism, hospitality or event management with the Bachelor of Business (Tourism, Event and Hospitality Management) degree. Focus on key areas such as tourism and policy planning, event marketing and management, destination management and international business.

Learn effective problem-solving, strategic thinking and communication skills, and gain an understanding of central business operations. Tailor your studies through career-focused electives such as The Hospitality Experience; Creative Tourism: Food, Wine and Festivals; and Tourism and Indigenous Peoples. Complete an industry internship, a mentor program, or an overseas study experience. Study this degree on campus, completely online or in a mixed mode.

Graduate with a degree recognised by the South Australian Tourism Commission (SATC) and admitted into the South Australian Tourism Hall of Fame.

Designed in conjunction with government and industry, the Master of Management (Marketing) degree combines up-to-date theory with the practical application of management models and methods. The combination of business and marketing courses are influenced by cutting-edge research from the Ehrenberg-Bass Institute for Marketing Science, the world's largest Institute for research into marketing. Designed to provide students with a solid foundation of business knowledge, our business courses will further explore how marketing fits into the business model and strategic plan of an organisation.

Our specialist marketing courses will provide students with the expertise to develop successful marketing strategies and effective marketing plans. Students will learn how to make budgeting decisions, use market analysis tools, measure performance, anticipate contingencies, deal with competitors and manage brands.