Bachelor of Business/Master of Management (Advertising and Brand Management)

University of South Australia - City West Campus

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Overview

For additional information see Bachelor of Business (424571).

The aim of this program is to provide a packaged pathway to complete a bachelor's and master's degree in 4 years (full time).

Enjoy the flexibility of a broad business bachelor degree and create your own study plan based on your interests and career goals. Develop a solid foundation in core business concepts, then customise your studies through your course selection.

Complete an industry internship or connect with an experienced business mentor to build your practical skills and professional network. Learn how to develop an innovative business concept from start to finish through the Startup Studio elective delivered by our startup incubator, the Innovation & Collaboration Centre.

The Master of Management (Advertising and Brand Management) prepares graduates for various leadership roles in advertising, marketing and brand management across a range of industries and sectors both domestically and internationally. The advertising, marketing and brand management material is developed and taught by experts from the world famous Ehrenberg Bass Institute for Marketing Science. This program is tailored to suit the changing needs of industry to ensure the qualification is current, relevant and applicable to modern business. In addition to core courses in business, students will study specialist topics such as strategy, emarketing, brand management and business ethics.

Students will also have the opportunity to learn from marketing scientists working at the Ehrenberg-Bass Institute for Marketing Science, the world's largest centre for research into marketing, advising major brands such as Google and Unilever.

ATAR & Selection Rank

The table below shows the ATAR and Selection Rank information for those offered places wholly or partly on the basis of ATAR in 2023.

ATAR-based offers only, across all offer rounds
ATAR
(excluding adjustment factors)
Selection Rank
(including adjustment factors)
Highest rank to receive an offer99.0599.95
Median rank to receive an offer75.9079.10
Lowest rank to receive an offer61.5068.20

<5 - Less than 5 ATAR-based offers were made

Admission Criteria

Please refer to the University of South Australia website for admission criteria information.

Course Seeker

This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.


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