Bachelor of Communication (Advertising)

RMIT University - City

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Overview

This course prepares students for a career in the highly competitive, constantly changing global advertising industry. Students gain industry experience through partnered projects with live briefs, solving real world problems and engaging closely with stakeholders. They have the opportunity to work with major agencies and organisations and submit their work to global competitions.

The course covers art direction, copywriting and strategy planning/account management, with a strong focus on critical and conceptual thinking and learning how to use these skills to solve communication problems. The curriculum offers an overview of the role and value of advertising within broader marketing and communication practice and in-depth study of digital advertising media, strategic and creative disciplines.

The learning experience is enhanced through studies in Approaches to Popular Culture, Asian Media and Culture, Cinema Studies, Contemporary Politics and Communication, or Literary Studies.

Prerequisites

Year 12 prerequisites

Units 3 and 4: a study score of at least 33 in English (EAL) or at least 28 in English other than EAL.

Non-Year 12 prerequisites

Demonstrated proficiency equivalent to stated Year 12 prerequisites.

Majors

Advertising, Advertising Briefs, Advertising Campaigns, Advertising Communication, Advertising Concept Development, Advertising Marketing, Advertising Production, Advertising Research, Advertising Strategy, Communications, Concept Development, Consumer Behaviour, E-marketing, E-media, Marketing, Marketing Research, Media Planning, Media Strategy.

Potential Career Outcomes

This qualification can lead to creative careers including strategic planner, account executive, media planner/ buyer, copywriter, art director, social media manager, brand management, media publishing, client side and government communications.

Admission Criteria

Please refer to the RMIT University website for admission criteria information.

Course Seeker

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University

RMIT University

Campus

City

Course Type

Bachelors Degree

Study Area

Arts

Delivery Mode

On-campus

Duration

Full-time: 3 years

Indicative ATAR

Unknown

Course Link

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RMIT is a global university of technology, design and enterprise.

RMIT University is one of Australia's original higher education institutions and is ranked as one of the world’s leading universities. We're considered a global leader in the areas of Art and Design; Architecture; Education; Engineering; Development; Computer Science and Information Systems; Business and Management; and Communication and Media Studies.

State
VIC
Type
University
Courses
196
Campuses
Bendigo Brunswick Bundoora City Point Cook
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Please note that these statistics simply refer to the information we have in our database. This is not an exhaustive list of courses offered at RMIT University. Please refer to the institution's website for the most current information.

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