Bachelor of Communication and Media (Marketing Communication)
University of Canberra - Canberra
Overview
In the Bachelor of Communication and Media (Marketing Communication) students will develop skills and knowledge in strategic and brand development, media engagement, advertising and cross-platform digital communication.
So that you can hit the ground running, you’ll have ongoing exposure to the industry, as well as access to professional internships and training across multi-disciplinary platforms. You’ll graduate with a solid understanding of the consumer, and the strategic and creative principles involved in professional marketing communications practice, as well as the skills needed to meet industry demands.
Our courses at the Faculty of Arts and Design produce graduates that are equipped with professional knowledge and skills, critical and creative thinking, excellent communication skills, ethical practice, and collegiality to ensure they are employment ready and able to reach the full potential of their career.
Majors
Areas of study
Advertising, communication, content marketing, marketing, social and digital media.
Potential Career Outcomes
Career opportunities
Advertising account executive, advertising campaign manager, advertising traffic manager, account coordinator, account planner, brand manager, digital advertising sales manager, digital advertising specialist, events manager, marketing manager, marketing consultant, marketing analyst, product manager, media coordinator, media planner/buyer, art director, Illustrator, copywriter, sales agent, social media coordinator, direct marketing coordinator, media analyst, promotions manager, sponsorship coordinator, web analytics consultant, website designer.
ATAR & Selection Rank
The table below shows the ATAR and Selection Rank information for those offered places wholly or partly on the basis of ATAR in 2022.
| ATAR-based offers only, across all offer rounds | ATAR (excluding adjustment factors) | Selection Rank (including adjustment factors) |
|---|---|---|
| Highest rank to receive an offer | 84.7 | 94.7 |
| Median rank to receive an offer | 67.75 | 73.5 |
| Lowest rank to receive an offer | 55.65 | 60.95 |
<5 - Less than 5 ATAR-based offers were made
Admission Criteria
Please refer to the University of Canberra website for admission criteria information.
This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.
University
University of Canberra
Campus
Canberra
Course Type
Bachelors Degree
Study Area
Commerce
Indicative ATAR
55.65
Delivery Mode
On-campus
Duration
Full-time: 3 years, Part-time: Available
Course Link
View Course
Please note that these statistics simply refer to the information we have in our database. This is not an exhaustive list of courses offered at University of Canberra. Please refer to the institution's website for the most current information.
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