Bachelor of Communication (Digital Media)

Deakin University - Melbourne Burwood Campus

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Overview

Cut through the noise and add value for audiences and clients as a digital and social media professional. You will create a portfolio of podcasts, blogs, videos, infographics and more, while exploring big data and analytics, virtual and augmented realities, artificial intelligence and gamification. You will connect to industry from day one onward, building your professional-personal brand, producing real-world digital and social media content, and undertaking internships. 
  
The combination of practical assessments, industry events and internship opportunities means you graduate with a strong network within online communities and digital media industries. Develop a portfolio of work demonstrating your entrepreneurial mindset, capacity to drive engagement with audiences and skill in developing and managing digital identity and content strategies. You will also have the problem-solving, teamwork, online collaboration and project management skills sought after by employers.

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Prerequisites

Year 12 prerequisites

Units 3 and 4: a study score of at least 25 in English (EAL) or at least 20 in English other than EAL.

Non-Year 12 prerequisites

As for Year 12 or equivalent, see: www.deakin.edu.au/undergrad-entry.

Majors

Content creation, Digital and social media, Gamified media, Media and cultural industries, Online community management, Personal and professional branding, Quantified media.

Potential Career Outcomes

Digital and social media work spans a diverse range of industries and organisations, from multimedia businesses to public relations agencies to content creation in health organisations, museums, sporting clubs and the broader entertainment industries. Deakin graduates find work in roles like content producer, community engagement officer/coordinator, marketing analyst/coordinator, media assistant/officer/adviser, social media officer/coordinator, various social media specialist freelance work.

ATAR & Selection Rank

The table below shows the ATAR and Selection Rank information for those offered places wholly or partly on the basis of ATAR in 2021.

ATAR-based offers only, across all offer rounds
ATAR
(excluding adjustment factors)
Selection Rank
(including adjustment factors)
Highest rank to receive an offer88.196.75
Median rank to receive an offer70.779.0
Lowest rank to receive an offer56.860.15

<5 - Less than 5 ATAR-based offers were made

Admission Criteria

Please refer to the Deakin University website for admission criteria information.

Course Seeker

This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.

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University

Deakin University

Campus

Melbourne Burwood Campus

Course Type

Bachelors Degree

Study Area

Arts

Indicative ATAR

56.80

Delivery Mode

On-campus

Duration

Full-time: 3 years, Part-time: Available

Course Link

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BE READY

Study at a multi-award winning, internationally recognised university. Take advantage of Deakin’s innovative, hands-on approach to learning. Be equipped with all the tools, practical skills and confidence you’ll ever need, to take the next step towards securing your dream job.

State
VIC
Type
University
Courses
322
Campuses
Geelong Waterfront Campus Geelong Waurn Ponds Campus Melbourne Burwood Campus Warrnambool Campus
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Please note that these statistics simply refer to the information we have in our database. This is not an exhaustive list of courses offered at Deakin University. Please refer to the institution's website for the most current information.

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