Bachelor of Communication (Media Business)

If you see yourself developing or managing a contemporary media business, the new media business major has been designed to help you cultivate the core management and communication skills for leadership in media industries. In response to industry demand, the Bachelor of Communication (Media Business) has been created for students with an interest in any aspect of media production, from film and TV to advertising, music, games, online content and more. This course equips you with the necessary business skills to be successful in your chosen field. With a basis in ethical and effective practice, you will develop an understanding of how power, influence, economics and legal obligations affect media processes and content creation.

The rapid rise of digital technologies globally has transformed how the media do business. Based in the fundamentals of business best-practice, including two subjects housed within UTS’s Faculty of Business, the course builds a range of transferable skills. It will equip you with the conceptual frameworks and practical skillsets to drive business success in competitive creative industries, deal with dynamic environments and establish sustainable, ethical practices. You will learn how to execute astute decisions, harness the reach and influence of online distribution channels, and negotiate emerging challenges and opportunities within various workplace scenarios, including your own creative entrepreneurial work. Throughout the course you will build a portfolio of work to promote yourself in the job market.

To increase your career flexibility, you can add a second major from five of the other majors offered in the Bachelor of Communication and build further skills and portfolios that equip you for a range of work options in media and communication. These courses give you practical and transferrable skills for the expanding media industries. For further information, visit the UTS School of Communication website.