Bachelor of Communication (Public Relations)

Deakin University - Melbourne Burwood Campus

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Overview

Discover how you can make a difference and create inspiring campaigns or events, manage issues and crises, and become an adaptive communications expert. Learn from industry experts how to manage the reputation of brands, people and organisations through creative and ethical practice. Deakin's Bachelor of Communication (Public Relations) combines internships and industry engagement to prepare you for exciting communication roles in agencies, not-for-profit, government and commercial organisations.  
  
In this industry-accredited course, you will learn from academics who are active in their field, ensuring you gain the professional skills to conduct strategic and tactical communication research, planning and evaluation. Boost your industry experience through sought-after internships or gain a global perspective of public relations with an international study experience.

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Prerequisites

Year 12 prerequisites

Units 3 and 4: a study score of at least 25 in English (EAL) or at least 20 in English other than EAL.

Non-Year 12 prerequisites

As for Year 12 or equivalent, see: www.deakin.edu.au/undergrad-entry.

Majors

Campaigns, Ethical communication, Event management, Government relations, Issues and crisis management, Marketing communication, Media and communication, Media liaison, Media relations, Professional writing, Public affairs, Public relations, Public relations management, Social media, Strategic communication.

Potential Career Outcomes

With Deakin's accredited public relations degree, you can work across a range of sectors, including business, government or not-for-profit organisations. Graduates find work as account executives, copywriters, customer relations officers, stakeholder relations officers, community relations officers, digital content coordinators, event managers, government relations officers, marketing communications coordinators, media advisers, public relations officers and social media account managers.

ATAR & Selection Rank

The table below shows the ATAR and Selection Rank information for those offered places wholly or partly on the basis of ATAR in 2021.

ATAR-based offers only, across all offer rounds
ATAR
(excluding adjustment factors)
Selection Rank
(including adjustment factors)
Highest rank to receive an offer92.5595.15
Median rank to receive an offer65.6574.2
Lowest rank to receive an offer53.061.0

<5 - Less than 5 ATAR-based offers were made

Admission Criteria

Please refer to the Deakin University website for admission criteria information.

Course Seeker

This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.

Course Reviews

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University

Deakin University

Campus

Melbourne Burwood Campus

Course Type

Bachelors Degree

Study Area

Commerce

Indicative ATAR

53.00

Delivery Mode

On-campus

Duration

Full-time: 3 years, Part-time: Available

Course Link

View Course

BE READY

Study at a multi-award winning, internationally recognised university. Take advantage of Deakin’s innovative, hands-on approach to learning. Be equipped with all the tools, practical skills and confidence you’ll ever need, to take the next step towards securing your dream job.

State
VIC
Type
University
Courses
322
Campuses
Geelong Waterfront Campus Geelong Waurn Ponds Campus Melbourne Burwood Campus Warrnambool Campus
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Please note that these statistics simply refer to the information we have in our database. This is not an exhaustive list of courses offered at Deakin University. Please refer to the institution's website for the most current information.

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