Bachelor of Fashion Marketing and Enterprise

Torrens University Australia - Sydney (Ultimo) and Online

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Overview

The Bachelor of Fashion Marketing and Enterprise prepares students to be next-generation leaders in the fashion industry. Co-developed with industry, this degree provides the theoretical and practical skills required for a variety of fashion roles, including enterprise management, product management, marketing, production, merchandising and distribution.

This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices. Elective options allow you to further develop your skills in sales and negotiation as well as entrepreneurial finance. Throughout the course, you will work with fashion and graphic design students as well as industry leaders, providing networking opportunities and preparing you to launch or manage a fashion enterprise of your own.

Learning outcomes:

  • Distinguish between ethical and unethical marketing and enterprise management practices.
  • Understand and explain the fashion industry’s impact on local and global communities.
  • Demonstrate thought leadership and meaningful action for entrepreneurial and social enterprise pursuits across the broader fashion industry.
  • Independently and creatively solve unpredictable and/or complex marketing and management problems.

  • Use research and critical thinking to evaluate information and consolidate knowledge in response to complex issues, anticipating user behaviour and preferences.

Majors

Areas of study

Customer experience management, design context, design studio, digital design foundations, entrepreneurship, fashion concepts, marketing fundamentals.

Potential Career Outcomes

Career opportunities

Brand manager, digital manager, marketing manager, fashion buyer, merchandises planner.

ATAR & Selection Rank

The ATAR and Selection Rank profile is not available as entry is based on other criteria for this course.

Admission Criteria

Please refer to the Torrens University Australia website for admission criteria information.

Course Seeker

This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.


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