Bachelor of Marketing and Media
Macquarie University - North Ryde
Overview
Digital media has had a profound influence on the marketing landscape. Google Adwords, email marketing, online PR, paid search, SEO and social media are all essential elements for marketing success, and for any business wishing to build mutually rewarding relationships with its customers.
The Bachelor of Marketing and Media offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories modern marketing is built on, you'll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can be applied in a marketing context.
Majors
Areas of study
Australian media; brand management; business and creative arts management; digital marketing; integrated marketing communications; marketing fundamentals; marketing research; media cultures; professional writing; public relations; radio, screen and digital media production; social marketing; social media marketing.
Potential Career Outcomes
Career opportunities
Advertising manager, art or creative director, brand or product manager, broadcasting production manager, business development manager, copywriter, corporate communications specialist, digital marketing specialist, e-business manager, journalist, market or social researcher, marketing consultant, media buyer or producer, media manager, public affairs adviser, search engine optimisation (SEO) manager.
ATAR & Selection Rank
The table below shows the ATAR and Selection Rank information for those offered places wholly or partly on the basis of ATAR in 2023.
| ATAR-based offers only, across all offer rounds | ATAR (excluding adjustment factors) | Selection Rank (including adjustment factors) |
|---|---|---|
| Highest rank to receive an offer | 96.65 | 99.95 |
| Median rank to receive an offer | 88.7 | 97.05 |
| Lowest rank to receive an offer | 81.5 | 93 |
<5 - Less than 5 ATAR-based offers were made
Admission Criteria
Please refer to the Macquarie University website for admission criteria information.
This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.
University
Macquarie University
Campus
North Ryde
Course Type
Bachelors Degree
Study Area
Commerce
Indicative ATAR
81.50
Delivery Mode
On-campus
Duration
Full-time: 3 years, Part-time: Available
Course Link
View Course
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Please note that these statistics simply refer to the information we have in our database. This is not an exhaustive list of courses offered at Macquarie University. Please refer to the institution's website for the most current information.
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