Bachelor of Marketing (Psychology)

Deakin University - Melbourne Burwood Campus

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Overview

Study the Bachelor of Marketing (Psychology) and become an expert at uncovering the driving factors behind consumer behaviour. Combine principles from complementary disciplines to unlock creative marketing solutions and graduate with a unique skill set that's in demand across all industries.

You will be trained in innovative data practices that allow you to shine a light on the different facets of consumer decision making - from culture and lifestyle to personality traits. Then, get a practical experience translating these insights into influential marketing and communication strategies.

Dual expertise in psychology and marketing opens the door to a broad range of roles and gives you a competitive advantage when you're applying for jobs. This course is also recognised pathway to further study to become a Certified Practicing Marketer and registered psychologist, adding to the many career benefits on offer.

Course information

Prerequisites

Year 12 prerequisites

Units 3 and 4: a study score of at least 30 in English as an Additional Language (EAL) or at least 25 in English other than EAL.

Non-Year 12 prerequisites

As for Year 12 or equivalent, see: www.deakin.edu.au/undergrad-entry.

Majors

Marketing, Psychology.

Potential Career Outcomes

Professionals with dual expertise in marketing and psychology are highly valued by any business with something to sell. This demand puts you in a strong position to choose from a diverse range of roles and areas including: advertising, communications manager, consumer advocacy, customer experience officer, customer insights analyst, customer journey expert, digital marketing director, insights data translator, market and consumer research, touchpoint and engagement designer.

ATAR & Selection Rank

The table below shows the ATAR and Selection Rank information for those offered places wholly or partly on the basis of ATAR in 2023.

ATAR-based offers only, across all offer rounds
ATAR
(excluding adjustment factors)
Selection Rank
(including adjustment factors)
Highest rank to receive an offer96.2597.95
Median rank to receive an offer76.8082.40
Lowest rank to receive an offer61.8573.00

<5 - Less than 5 ATAR-based offers were made

Admission Criteria

Please refer to the Deakin University website for admission criteria information.

Course Seeker

This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.


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