Bachelor of Media and Communication

La Trobe University - Melbourne

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Overview

In today’s digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe’s major in marketing provides you with specialised knowledge of marketing in a digital era.

Offered through La Trobe's Bachelor of Media and Communication, you'll develop essential knowledge and skills in understanding consumer behaviour, brand management, product innovation and marketing in a digital space.

La Trobe's Bachelor of Media and Communciation shows you how to tell stories across any medium. You'll specialise with one major in journalism, sports media, media industries, creative and professional writing, or marketing – then explore your interests with

Prerequisites

Year 12 prerequisites

Units 3 and 4: a study score of at least 25 in English as an Additional Language (EAL) or at least 20 in English other than EAL.

Non-Year 12 prerequisites

Subject proficiency: Demonstrated proficiency equivalent to stated Year 12 prerequisites.

Majors

Marketing.

Potential Career Outcomes

Graduate with the skills, knowledge and experience you need for an in-demand career in media and communication, and marketing. Possible roles include:

• Marketing manager
• Consumer specialist
• Product planner
• Business development manager
• Social media marketer
• Market researcher
• Journalist
• Videographer
• Media and communications manager

ATAR & Selection Rank

The table below shows the ATAR and Selection Rank information for those offered places wholly or partly on the basis of ATAR in 2023.

ATAR-based offers only, across all offer rounds
ATAR
(excluding adjustment factors)
Selection Rank
(including adjustment factors)
Highest rank to receive an offer84.7593.30
Median rank to receive an offer63.0575.75
Lowest rank to receive an offer45.9560.10

<5 - Less than 5 ATAR-based offers were made

Admission Criteria

Please refer to the La Trobe University website for admission criteria information.

Course Seeker

This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.


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