Bachelor of Media (Marketing)

The art of persuasion. Advertisements, newsletters, jingles, web campaigns marketing uses media to give customers confidence in their decisions. It's crucial to any brand's recognition, reputation and growth. Marketers are strategists and relationship builders. It's their job to know what people want and to reach out in innovative ways.

Our Bachelor of Media (Marketing) develops business and media skills relevant across all industries. You will:

• understand buyer mind sets and behaviour
• learn modern marketing theories and research techniques
• analyse case studies and different marketing approaches
• prepare marketing reports and plans
• analyse consumer data to predict current and future trends
• practise advising on pricing, advertising, promotion, product mix, and selling and distribution channels

You'll also undertake an invaluable industry placement.

You'll emerge ready for all sorts of exciting roles in marketing and media. You could cook up international sales strategies for winemakers. You might manage companies' creative teams, public relations or social media operations. Perhaps you'll conduct in-depth market research for fashion giants and use it to make calls on advertising campaigns.