Diploma of Marketing

Torrens University Australia - Sydney (Surry Hills) and Online

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Overview

The Diploma of Marketing explores underpinning theoretical constructs that inform marketing practice. You will engage in practice both in simulated marketing workplace roles and in operating businesses and reflect on feedback from industry mentors and assessors. This program has been specifically designed to provide a broad base of generalist marketing knowledge and skills.

With a Diploma of Marketing, you’ll be well placed to take on an entry-level role in the field, furthering your engagement and influencer skills in a real-world environment. In addition, you’ll have the opportunity to move into a Bachelor of Business where you can specialise in Event Management, Marketing, Sports or Entrepreneurship.

Learning outcomes:

  • Understand the role of marketing across organisations of differing sizes.
  • Engage with customers before influencing their behaviour.
  • Examine industry trends, responsibilities, needs and opportunities.
  • Identify branding opportunities, and what makes a brand unique.

Majors

Areas of study

Business communications, business-to-business marketing, consumer behaviour, integrated marketing communications, marketing and audience research, marketing fundamentals.

Potential Career Outcomes

Career opportunities

Marketing officer, assistant product manager, assistant channel manager, assistant brand manager, sponsorship coordinator, marketing research assistant, media planner.

ATAR & Selection Rank

The ATAR and Selection Rank profile is not available as entry is based on other criteria for this course.

Admission Criteria

Please refer to the Torrens University Australia website for admission criteria information.

Course Seeker

This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.


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