MKTG10001: Principles of Marketing

Assignment 1 (1000 word individual essay) - 10%
Assignment 2 (3000 word group report) - 25%
Research Studies - 5%
Exam (hurdle exam) - 60%

Content / Lectures
The course was structured quite well, which made it easier come exams when you had to start linking all of the concepts together. The lecture slides were usually available a day or 2 before the lecture each week, however the lecture slides were mostly pictures with just minimal writing about the main concept that Nicole would then expand on. This means that you can’t just use the lecture slides for revision, so make sure you take detailed notes throughout the semester! Each lecture was split into 2 parts - the second part may or may not relate to the first. There was a 10 - 15 minute lecture between each part, so the 2 hour lectures were definitely manageable.

Tutorials
The tutes were basically going over case study that related to the aspect of marketing covered in the lecture the week prior. There were 1 - 2 articles on the LMS each week you needed to read over, and then in class we’d work in groups of 4 - 5 to go through some questions related to the articles. Whilst there is no tutorial participation marks, I found the tutes really helpful for applying the theory to real world applications (again, helpful for the exam), so I would definitely recommend going to them.

Assignments
The first assignment was relatively straight forward. We had to find an article on a company’s marketing initiative that was related to one of the marketing concepts that had been studied in the first 4 weeks of the course. The essay was 1000 words, and basically highlighted why they needed to implement the initiative and if it was successful. Picking an article with a good depth of information about your marketing concept is definitely helpful, as it gives you far more to write about. Would also recommend getting your tutor to have a look over your article - it helps to make sure you’re on the right track before you start writing!

Research Study Participation
The easiest 5% of the course to get - just need to go to 4 research study sessions (and lots of them are online too). Most took barely any time at all, and they make lots of times available which helps when trying to fit it in around uni timetables.

Assignment 2 was a 3000 word group assignment worth 25% (so again, definitely recommend going to your tutes so you know who you want to work with!). We had to write a marketing report on the introduction of Coke Life to Australia. As a group of 4, we split up the sections we needed to write about (so we only had to cover max of 2 sections each), which definitely made it much more manageable.

Exam
The exam really tests your understanding of the course in its entirety. You need to write 3 essays out of a choice of 7 topics. However, each topic links 2 - 4 aspects of the course (some of which may appear to have quite abstract links). To access the higher marks on the exam, you need to be able to link all of the concepts together. Then, if you want to get a really good mark, you need to tie in an example from the course (which there is plenty to choose from if you look back over lectures and tutorials). This is where having really good notes (and then being able to link the notes together) comes in handy!

Overall ViewOverall, I enjoyed the subject. I believe it gives you a really solid base of marketing knowledge as you move into 2nd year marketing subjects, but also would be a great elective for Commerce students or a breadth subject!

Yes, with screen capture.

Nicole Mead

2 previous exams available on the library website, no answers were provided.

4.5 Out of 5

Marketing Principles (2nd edition). The textbook readings weren't 100% crucial for being able to pass the course, but they were good for expanding on the content brought up in lectures (and provided some good examples to help illustrate key points). You can borrow copies from the library though.

1 x 2 hour lecture
1 x 1 hour tutorial

2017, Semester 2

TBA

10% Individual Assignment; 30% Group Assignment; 60% Exam

I am fairly apathetic towards this subject. The content isn't too challenging and if you stay on top of things it should be a breeze: useful if you want to do a quick and fairly easy breadth; even better news if you're doing it because you have to for your major. However, don't underestimate this subject because it's quite easy to miss the point entirely if you don't follow the lectures.

The first assignment was a 1000 word essay analysing a recent marketing concept (that we've studied) of a company of our choosing. You're walked through this process, they even gave us a workshop detailing exactly everything they're expecting us to write it; essentially handing us the expected structure of the essay. Easy marks if you're paying attention.

The second assignment was horrid for me. We had to recreate a Marketing Plan for Bank of Melbourne. Because this is a group assignment, change your tute to a time with friends you, even if it's a bit more inconvenient it'll be worth it considering the alternative is potentially getting put into a group where there could be people that are lazy and unmotivated.
The exam was out of 60 and had 15 short answer questions. This is pretty much regurgitating lecture content verbatim, so make sure you cram hard and memorise the content thoroughly. Bryan Lukas likes to speak to his slides a lot so often the bare lecture slides won't be sufficient in your revision (ie. consult the notes you've been taking on what he's saying during the lecture)

Can't Remember

Bryan Lukas

Nothing

3.5 Out of 5

Bought it didn't use it, it's pretty useless. Most people didn't need it

1 x 1 hour tutorial; 1 x 2 hour lecture

2013 Semester 1

H1