MKTG30008: Neuromarketing

One 1000 word assignment (group or individual) (10%), One group assignment (3000 words) (30%), One end of semester exam (60%)

Summary: Very interesting subject. They wanted it to be called consumer neuroscience first because it is very neuroscience heavy (but dont be scared), but that did not happen and neuromarketing is the name. I would recommend this subject (and internet marketing ill write a review on later) to ALL marketing students. If you like marketing subjects and you want to learn something empirical rather than fluffy, definitely do this. the neurology and anatomy you have to learn isn't super complicated and gives you a really solid understanding of what happens. you begin to really understand the neurological & physiological effects of what happens in your brain when you exposed to all sorts of things from marketing to general stimuli. the subject really makes you understand yourself and the world better and i think for any marketing role it will give you a MASSIVE leg up over other people. as you will have a super solid empirical foundation for things as well as knowledge on the brain. alot of marketing subjects are quite fluffy and i feel like in this subject i learnt more than all my previous marketing subjects combined.
also i highly recommend it if you did vce psych and like that, you get similiar vibes from this subject
i personally did this subject because i wanted to learn some concrete ideas and that is definitely what i got out of it

Overall, its a pretty do-able subject. You can definitely get H1's in all the assignments if you put in the work and also get a H1 in the exam if you have studied hard for it, although the exam was harder than most marketing exams. I thought it was a pretty high workload subject in general. The assignments absolutely can not be bullshitted and require alot of effort and time. The good side of this is that marks do tend to correlate with effort for this subject.

Classes were fun though. I always enjoyed having neuro tutes and neuro lectures. ill talk about them more in the relevant sections but this is a very enjoyable and very interesting subject. the content is not super difficult, its just hard to bullshit. its not one of those subjects where you will be pulling out your hair wondering how to get an answer. you will just have to do alot of reading and ask some questions to get your answer, which i think is a good way to run the subject.

To tell you what you learn, it starts with teaching you how each of the 5 senses works in your brain and how they can be used for marketing, as well as some traits of the sense. this was SUPER interesting and what the first assignment is based on. then you start to learn things like emotion, memory, learning, decision making, and some more psychological concepts. pretty interesting stuff in general

The subject is run pretty well. Assessment is fair and the teaching staff were very good. definitely not a bludge subject but if you are a hard worker you will be rewarded. this is a subject to be respected though and treated like a neuroscience subject.

I had to check the LMS to see if they were because i went to most of the lectures and the ones i didn't go to i just read the slides LOL but they

None

prolly a 5/5. cant really complain about the subject. i had a good time, the lecturer was good, tutor was good, everything was marked fairly.
the exam was pretty tough and there weren't any practice exams but i understand why he didnt give them out as they ask similiar questions each year apparently

I didnt use one as the lecture slides were very detailed and the readings were more than enough if you wanted to learn more beyond the lecture.

1 x 2 hour lecture + 1 x 1 hour tute per week

Semester 2, 2016

TBA