24108: Marketing Foundations

2 x quizzes, 1 x group assessment, 1 x final exam.

Integrating Business Perspectives

This subject is mildly interesting. Some of the things mentioned are a repeat of HSC Business Studies. The subject is rote and cram learnable. Content is of a manageable level, not too many slides. The lecturer is quite funny and interesting, who makes the subject very interesting. The textbook is good and does deepen your understanding, though... you can do really well without it.

On a final note, the subject has a reputation for being one of the easiest subjects, with easy exams and minimal effort. The final exam is sort of like a repeat of some tutorial questions (some MC, some short answers). The quizzes are a breeze and the group assessment is basically where you come up with a mini marketing campaign.

1 x 1.5 Lec, 1 x 1.5 Tutorial

1/5

Not sure

Ingo Bentrott

Practise exam questions, lectures slides and tutorial questions

3/5

Marketing, 3rd Edition

2014/2

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