Bachelor of Arts (Social Media)

See Bachelor of Arts (444341) for more information.

Study one of the only social media majors in Australia. Learn how to develop social media campaigns and online content, and understand how to manage and interpret social media data, optimisations and metrics. Develop your writing skills, ability to align social media platforms to target audiences and knowledge of how to grow and manage online communities.

This program enables students to explore and develop their interests through a wide diversity of experiences and opportunities, including community and industry engagement, overseas exchange programs and/or the prestigious Hawke Ambassador Program.

Our Bachelor of Arts graduates are valued by employers because of their abilities to gather and assess information, to think critically and innovatively across diverse areas of knowledge, and to communicate clearly and creatively. The broad base of the degree, with its double major and minor, ensures a program that is tailor-made for each student's interests and aspirations, and equips graduates to be career-ready and adaptable in a rapidly changing world.

If you finish your degree with a credit or higher-grade point average (GPA) you could also be eligible for the one-year Bachelor of Arts (Honours) degree.