Overview

In today’s digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe’s major in marketing provides you with specialised knowledge of marketing in a digital era.

Offered through La Trobe’s Bachelor of Business, you'll develop essential knowledge and skills in understanding consumer behaviour, brand management, product innovation and marketing in a digital space.

With La Trobe's Bachelor of Business, you’ll develop solid foundations in business and learn how to thrive in a digitally disrupted world. You’ll gain foundational knowledge and enterprise skills in management, organisational structure, data analytics, ethical business practices and more. You'll have the flexibility to choose from a wide range of majors and minors, and the option to study from another discipline.

Prerequisites

Year 12 prerequisites

Units 3 and 4: a study score of at least 25 in English as an Additional Language (EAL) or at least 20 in English other than EAL.

Non-Year 12 prerequisites

Subject proficiency: Demonstrated proficiency equivalent to stated Year 12 prerequisites.

Majors

Marketing.

Potential Career Outcomes

Graduate with the skills, knowledge and experience you need for an in-demand career in business and marketing. Possible roles include:

• Marketing manager
• Consumer specialist
• Product planner
• Business development manager
• Social media marketer
• Market researcher
• Data visualiser and strategist

ATAR & Selection Rank

The table below shows the ATAR and Selection Rank information for those offered places wholly or partly on the basis of ATAR in 2023.

ATAR-based offers only, across all offer rounds
ATAR
(excluding adjustment factors)
Selection Rank
(including adjustment factors)
Highest rank to receive an offerL/NL/N
Median rank to receive an offerL/NL/N
Lowest rank to receive an offerL/NL/N

<5 - Less than 5 ATAR-based offers were made

Admission Criteria

Please refer to the La Trobe University website for admission criteria information.

Course Seeker

This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.


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