Bachelor of Business (Design and Marketing)

University of South Australia - City West Campus

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Overview

Prepare for, specialist marketing career in digital and print design. Develop foundation knowledge in design and evidence-based marketing; and learn how to apply key design principles across, range of marketing activities. Learn about the creative elements of advertising and how to work collaboratively with graphic designers to create high quality marketing materials. Study core courses in digital marketing, design for publication, consumer behaviour, computer graphics and imaging.

Build your practical skills through an industry internship,, mentor program, or an overseas study experience. Learn from experts who advise global brands like Colgate-Palmolive, McDonald's and Kellogg's. You may also get the opportunity to participate in our on-campus Marketing Clinic and provide advice to small businesses under the supervision of marketing professionals.

High achieving students may be eligible for the Ehrenberg Scholarship, which covers study fees for one year and the opportunity to apply for, part-time position as, Research Assistant at the world-renowned Ehrenberg-Bass Institute for Marketing Science. You can also apply for, Vacation Research Scholarship and become involved in world-class research.

CAREERS Marketing coordinator, campaigns manager, advertising manager, communications manager, publications coordinator, brand manager, digital content creator

ATAR & Selection Rank

The table below shows the ATAR and Selection Rank information for those offered places wholly or partly on the basis of ATAR in 2023.

ATAR-based offers only, across all offer rounds
ATAR
(excluding adjustment factors)
Selection Rank
(including adjustment factors)
Highest rank to receive an offer98.6099.95
Median rank to receive an offer84.8088.15
Lowest rank to receive an offer62.9068.70

<5 - Less than 5 ATAR-based offers were made

Admission Criteria

Please refer to the University of South Australia website for admission criteria information.

Course Seeker

This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.


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