Bachelor of Business (Marketing)

RMIT University - City

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Overview

This degree prepares students for work in the global marketplace by focusing on the latest theory and practices related to marketing, from analysing personal buyer behaviour through to business-to-business marketing, global marketing, market research and innovation.

This course consists of a common core in business, major studies in marketing, and the option to choose eight subjects from business or other disciplines including entrepreneurship, management, economics and finance, information systems and international business. Specialist minors in marketing are also offered.

Prerequisites

Year 12 prerequisites

Units 3 and 4: a study score of at least 30 in English (EAL) or at least 25 in English other than EAL.

Non-Year 12 prerequisites

Demonstrated proficiency equivalent to stated Year 12 prerequisites.

Majors

Business, Business (marketing), Buyer Behaviour, Global Marketing, Marketing, Marketing Communications, Marketing Management, Marketing Principles, Marketing Research, Marketing Strategy, Product Innovation Management.

Potential Career Outcomes

Graduates typically seek roles in: brand management, business-to-business marketing, channel management, interactive and direct marketing, marketing research, marketing communications, product management and innovation, public relations and advertising, retail, services marketing and strategic marketing development.

ATAR & Selection Rank

The table below shows the ATAR and Selection Rank information for those offered places wholly or partly on the basis of ATAR in 2021.

ATAR-based offers only, across all offer rounds
ATAR
(excluding adjustment factors)
Selection Rank
(including adjustment factors)
Highest rank to receive an offer92.297.65
Median rank to receive an offer68.7574.35
Lowest rank to receive an offer50.6565.75

<5 - Less than 5 ATAR-based offers were made

Admission Criteria

Please refer to the RMIT University website for admission criteria information.

Course Seeker

This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.

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University

RMIT University

Campus

City

Course Type

Bachelors Degree

Study Area

Commerce

Indicative ATAR

50.65

Delivery Mode

On-campus

Duration

Full-time: 3 years, Part-time: Available

Course Link

View Course

RMIT is a global university of technology, design and enterprise.

RMIT University is one of Australia's original higher education institutions and is ranked as one of the world’s leading universities. We're considered a global leader in the areas of Art and Design; Architecture; Education; Engineering; Development; Computer Science and Information Systems; Business and Management; and Communication and Media Studies.

State
VIC
Type
University
Courses
196
Campuses
Bendigo Brunswick Bundoora City Point Cook
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Please note that these statistics simply refer to the information we have in our database. This is not an exhaustive list of courses offered at RMIT University. Please refer to the institution's website for the most current information.

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