Bachelor of Business (Marketing)

Torrens University Australia - Melbourne

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Overview

Torrens University's Bachelor of Business (Marketing) gives you the business skills to engage and influence customers, develop brand loyalty and execute strategic marketing campaigns. Throughout this marketing course, you will discover the role that marketing plays in the success of contemporary organisations and examine the industry’s trends, responsibilities, needs and opportunities.

You’ll learn to apply marketing theories and practices in an ethical context, and uncover the basics of other business practices, such as Business Law and Finance.

Students must complete a subject, Industry Consulting Project – to experience a business environment first-hand and gain practical skills to complement their theoretical knowledge. We will support students in their responsibility to find an industry placement(s). Students will graduate with invaluable work experience, a built-in professional network and a serious competitive advantage to easily transition from University into the workforce.

Majors

Consumer Behaviour, Consumer Behaviour, Digital Marketing, Integrated Marketing Communications, Integrated Marketing Communications, Marketing Management, Marketing Strategy.

Potential Career Outcomes

  • Marketing Coordinator
  • Assistant Product Manager
  • Assistant Channel Manager
  • Junior Brand Manager
  • Sponsorship Coordinator
  • Marketing Research Assistant
  • Industry Communications Manager
  • Sales Manager
  • Digital Marketing Coordinator
  • Digital Account Executive
  • B2B Marketing Consultant
  • Social Media Specialist

Admission Criteria

Please refer to the Torrens University Australia website for admission criteria information.

Course Seeker

This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.


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