Bachelor of Business/Master of Business Analytics

Stand out from the crowd with your breadth of skills and expertise by completing an Integrated Master’s degree. This study option combines an undergraduate and postgraduate degree, allowing you to progress directly from the Bachelor Business into the Master of Business Analytics, completing both programs in just 4 years.

You will gain practical, real-world experience and make professional connections when you study a Bachelor of Business at UOW. Develop core skills across all business functions, as you build specialist knowledge in a chosen field to excel in today's dynamic and complex business environment.

What does it take to be a leader? How do you stay competitive in a global business environment? You will be able to answer these questions and more as you study the industry-driven content that will develop a firm foundation in ethical commerce and business that will prepare you for success in your chosen career and the next generation of leadership roles.

On completion of the Bachelor of Business you will then build upon these skills and knowledge as you progress through to the Master of Business Analytics. As a UOW undergraduate business student, you will be eligible to receive credit for up to four subjects in a range of specialised master’s degrees. Studying an Integrated Master’s degree will further refine and advance your knowledge in diverse fields of business, improving your employability and earning potential.

In today’s technology driven world, people and organisations are generating, collecting and storing more data than ever before. Organisations across various industries are seeking graduates with skills to utilise and interpret this data to inform business strategies and add value to their business.

The Master of Business Analytics is designed to prepare you with the essential skills to undertake real world Business Analytics tasks on big data business problems. You will develop skills and knowledge in business analytics, including how to apply tools and technologies required to perform descriptive, predictive and prescriptive analytics and how to apply these tools to a business landscape.