Bachelor of Business/Master of Management (Marketing)

University of South Australia - City West Campus

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Overview

For additional information see Bachelor of Business (424571).

The aim of this program is to provide, packaged pathway to complete, bachelor's and master's degree in, years (full time).

Enjoy the flexibility of, broad business bachelor degree and create your own study plan based on your interests and career goals. Develop, solid foundation in core business concepts, then customise your studies through your course selection.

Complete an industry internship or connect with an experienced business mentor to build your practical skills and professional network. Learn how to develop an innovative business concept from start to finish through the Startup Studio elective delivered by our startup incubator, the Innovation, Collaboration Centre.

Designed in conjunction with government and industry, the master degree brings together modern management methods and technologies with, combination of business and marketing courses influenced by cutting-edge research from the Ehrenberg-Bass Institute for Marketing Science. Designed to provide students with, solid foundation of business knowledge, the business courses will further explore how marketing fits into the business model and strategic plan of an organisation.

The specialist marketing courses will provide students with the expertise to develop successful marketing strategies and effective marketing plans. Students will learn how to make budgeting decisions, use market analysis tools, measure performance, anticipate contingencies, deal with competitors and manage brands.

ATAR & Selection Rank

The table below shows the ATAR and Selection Rank information for those offered places wholly or partly on the basis of ATAR in 2023.

ATAR-based offers only, across all offer rounds
ATAR
(excluding adjustment factors)
Selection Rank
(including adjustment factors)
Highest rank to receive an offer99.0599.95
Median rank to receive an offer75.9079.10
Lowest rank to receive an offer61.5068.20

<5 - Less than 5 ATAR-based offers were made

Admission Criteria

Please refer to the University of South Australia website for admission criteria information.

Course Seeker

This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.


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