Bachelor of Communication (Advertising)

Deakin University - Melbourne Burwood Campus

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Overview

Designed to inspire the next generation of ‘big idea’ thinkers, the professionally accredited Bachelor of Communication (Advertising) gives you the skills to understand complex audiences, analyse media effectiveness and develop your creative thinking. Prepare for the challenges and excitement of developing effective brand communication for the digital era as you work across real-world projects and connect with advertising practitioners. Discover what makes a good ad by exploring the principles and practice of advertising. You will also experiment with future-focused approaches to brand communication, and critically evaluate the role and impact of advertising on society.

From your first year, you will connect with a network of advertising professionals who will become part of your learning journey. Better still, you’ll build valuable industry experience and enhance your resume with an internship at an advertising agency, or with an in-house brand or creative team.

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Prerequisites

Year 12 prerequisites

Units 3 and 4: a study score of at least 25 in English (EAL) or at least 20 in English other than EAL.

Non-Year 12 prerequisites

As for Year 12 or equivalent, see www.deakin.edu.au/undergrad-entry.

Majors

Account management, Account planning, Advertising and society, Art direction, Brand communication futures, Brand narratives, Branded content, Campaign planning, Client relationships, Consumer personas, Copywriting, Creative process, Digital disruption, Global advertising, Internship, Media management, Social media for brands, Strategic communication, Transmedia storytelling.

Potential Career Outcomes

Deakin’s Bachelor of Communication (Advertising) graduates can pursue a career in agencies, or work in-house in the commercial, corporate, government and not-for-profit sectors. Our graduates find work in roles such as an account manager, advertising art director, advertising copywriter, brand specialist, digital creative, digital marketer or media specialist, marketing and communications officer, media researcher or planner and social media coordinator.

ATAR & Selection Rank

The table below shows the ATAR and Selection Rank information for those offered places wholly or partly on the basis of ATAR in 2021.

ATAR-based offers only, across all offer rounds
ATAR
(excluding adjustment factors)
Selection Rank
(including adjustment factors)
Highest rank to receive an offer99.599.85
Median rank to receive an offer67.1572.9
Lowest rank to receive an offer53.4564.5

<5 - Less than 5 ATAR-based offers were made

Admission Criteria

Please refer to the Deakin University website for admission criteria information.

Course Seeker

This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.

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University

Deakin University

Campus

Melbourne Burwood Campus

Course Type

Bachelors Degree

Study Area

Arts

Indicative ATAR

53.45

Delivery Mode

On-campus

Duration

Full-time: 3 years, Part-time: Available

Course Link

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BE READY

Study at a multi-award winning, internationally recognised university. Take advantage of Deakin’s innovative, hands-on approach to learning. Be equipped with all the tools, practical skills and confidence you’ll ever need, to take the next step towards securing your dream job.

State
VIC
Type
University
Courses
322
Campuses
Geelong Waterfront Campus Geelong Waurn Ponds Campus Melbourne Burwood Campus Warrnambool Campus
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Please note that these statistics simply refer to the information we have in our database. This is not an exhaustive list of courses offered at Deakin University. Please refer to the institution's website for the most current information.

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