Bachelor of Communication (Digital and Social Media)

One of the first communication courses to focus on social media and digital technologies, the Digital and Social Media major at UTS will ensure that you become a capable practitioner of the modern formats of digital communication. This rapidly evolving industry requires workers to be technologically literate, culturally aware, and innovative, with an ability to analyse and develop solutions to problems using digital media technologies.

In the course, you will be introduced to key debates around the role of social media as a communication tool, and its prevalence in day-to-day affairs. You will also develop transferable, practical skills in digital media production, user experience (UX) and user interface design (UI), data analysis, platform and audience analysis, and code literacy.

Through case study analysis and applied learning, this course offers a comprehensive understanding of digital and social media as both a social phenomenon and future career pathway. Focused on practical exercises, you will develop digital campaigns, data visualisations, and mobile app prototypes; and understand the intricacies of social media communication through analysing social media platforms and activist and social movements. Indigenous cultural competency is embedded throughout the course, ensuring our graduates understand best practice when engaging with and for Indigenous and culturally diverse people and communities. A growth area, careers in digital and social media are far-reaching and present in many industries, from small businesses to large corporations, and in government and not-for-profit sectors, in both freelance and in-house digital marketing departments. By the end of the degree, you will have built a sizeable portfolio of work to show to employers and assist your entry into a large job market.

To increase your career flexibility, you can add a second major from five of the other majors offered in the Bachelor of Communication, and build further skills and portfolios that equip you for a range of work options in media and communication. These courses give you practical and transferrable skills for the expanding media industries. For further information, visit the UTS School of Communication website.