Bachelor of Communication (Strategic Communication)
Overview
If you are drawn to communicating with people for a cause or client, the Strategic Communication course at UTS will develop your skills and knowledge for work in creative advertising, strategic public relations and the fast-expanding related areas. Formerly known as ‘Public Communication’, in the industry-focused Bachelor of Communication (Strategic Communication) you will be taught by practitioners and leading researchers in the field to build the skills you’ll need to enter the dynamic and diverse global communication industry. You will research, design and produce campaigns for issues and organisations, as well as develop your copywriting, media liaison and writing skills for digital, traditional and social media. You will gain an understanding of the practical and theoretical bases for the work you do and its application to a variety of industries – from environmental to music to banking organisations – within the social, economic and political contexts in which they operate.
The knowledge and skills you develop are designed to produce effective, ethical and qualified communication professionals and are transferable to a range of work environments. Your work within the course provides you with an array of material for a portfolio to show potential employers.
To increase your career flexibility, you can add a second major from five of the other majors offered in the Bachelor of Communication, and build further skills and portfolios that equip you for a range of work options in media and communication. These courses give you practical and transferrable skills for the expanding media industries. For further information, visit the UTS School of Communication website.
Majors
Areas of study
Advertising, integrated communication, public communication, public relations, strategic communication.
Potential Career Outcomes
Career opportunities
Advertising account executive, advertising copywriter, communication strategist, community relations manager, marketing communication specialist, media liaison officer, public relations consultant, publicity officer, social media strategist.
ATAR & Selection Rank
The table below shows the ATAR and Selection Rank information for those offered places wholly or partly on the basis of ATAR in 2023.
| ATAR-based offers only, across all offer rounds | ATAR (excluding adjustment factors) | Selection Rank (including adjustment factors) |
|---|---|---|
| Highest rank to receive an offer | 98.55 | 99.95 |
| Median rank to receive an offer | 83.7 | 90.83 |
| Lowest rank to receive an offer | 69.2 | 80.3 |
<5 - Less than 5 ATAR-based offers were made
Admission Criteria
Please refer to the University of Technology, Sydney website for admission criteria information.
This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.
University
University of Technology, Sydney
Campus
City
Course Type
Bachelors Degree
Study Area
Arts
Indicative ATAR
69.20
Delivery Mode
On-campus
Duration
Full-time: 3 years
Course Link
View Course
Australia’s #1 young uni*
UTS is a technology-driven university that prepares you for the real world with our focus on practice-based learning. Students join a community of inspiring academics and creative industry partners, who'll support them to work with creative techniques and innovative solutions that push the boundaries of their future profession. * QS Top 50 Under 50 2020
Please note that these statistics simply refer to the information we have in our database. This is not an exhaustive list of courses offered at University of Technology, Sydney. Please refer to the institution's website for the most current information.
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