Bachelor of Digital Business

La Trobe University - Melbourne

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Overview

Businesses are increasingly using digital technology to generate sustainable competitive advantage by creating innovative business models, exceptional customer experiences, and efficient internal capabilities.

In this course students will learn the fundamentals of business and how to unlock the potential of technology and various digital platforms to improve business performance. Students will develop a blend of technical and practical business skills across a variety of different disciplines including business, marketing and commerce.

Graduates will be able to use their analytical skills and entrepreneurial passion to help businesses identify commercial opportunities, solve problems and drive innovation.

Prerequisites

Year 12 prerequisites

Units 3 and 4: a study score of at least 25 in English (EAL) or at least 20 in English other than EAL.

Non-Year 12 prerequisites

Subject proficiency: Demonstrated proficiency equivalent to stated Year 12 prerequisites.

Majors

Accounting, Business, Data analytics, Digital business, Digital marketing, Economics, Event Management, Financial Management, Human Resource Management, International Business, Sport Management, Tourism and Hospitality.

Potential Career Outcomes

This course prepares you for careers in a wide range of industries including advertising, marketing, digital media, international business, investment, banking and finance. Your career path may lead to roles such as business analyst, management consultant, digital business analyst (social media and e-commerce), asset investment analyst, innovation consultant, market research analyst, business intelligence analyst, digital marketing manager, social media officer and multimedia developer.

ATAR & Selection Rank

The table below shows the ATAR and Selection Rank information for those offered places wholly or partly on the basis of ATAR in 2020.

ATAR-based offers only, across all offer rounds
ATAR
(excluding adjustment factors)
Selection Rank
(including adjustment factors)
Highest rank to receive an offer77.7099.95
Median rank to receive an offer64.1579.15
Lowest rank to receive an offer55.2071.75

<5 - Less than 5 ATAR-based offers were made

Admission Criteria

Please refer to the La Trobe University website for admission criteria information.

Course Seeker

This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.


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