Bachelor of Marketing

Learn what makes a brilliant marketing strategy and how brands build value through differentiation. Develop the creative and technical insights you need to help businesses build their brand and drive business success, and gain the analytic, creative and strategic skills to be a specialist marketer.

This course will give you a combination of technical, practical and analytical skills, from understanding buying behaviour to building social media campaigns. You'll also have the opportunity to explore different areas of marketing - including advertising, consumer and buyer behaviour, campaign planning, social media, market research, strategy, data analysis, branding and digital marketing.