Bachelor of Media (Social Media and Digital Promotion)

Make every post a winner. In today's commercial and media landscape, an organisation that isn't all over social and online media is pretty much, well, 'all over'. More and more, the digital environment is where we connect with each other, businesses, news and culture.

It's where opinions are aired, attitudes influenced and loyalties won. Master this domain and the world's at your fingertips.

Our Bachelor of Media (Social Media and Digital Promotion) gives you the skills and insight to capitalise on the incredible career opportunities presented by digital and social media.

In addition to gaining broad knowledge of the media industry and digital storytelling techniques, you will:

• develop a firm grasp of effective image- and brand-building principles
• build a suite of public relations and marketing communication skills tailored to the digital realm
• gain a thorough understanding of how to build and manage media relationships
• learn from experienced industry professionals

You'll also have the opportunity to gain invaluable real-world experience through an industry placement.

You could reinvent a once-publicity-shy consulting firm as a social-savvy thought leader. Or perhaps you'll get a not-for-profit's socially conscious message on Gen Z's agenda. You might even conduct in-depth market research for a fashion giant to inform its global advertising.