MKF1120: Marketing theory and practice

"one" assignment (5%)
ez but pointless assignment that basically guarantees you an hd if u do it as quickly as possible with a group who is willing to do the work. do not leave this late because it is due pretty quickly in the semester which i was not expecting tbh. your written piece during this assignment is the bulk of your mark. they say not to do generic videos as that won't get you a hd but we did and our written piece carried us to a hd anyways.

online quizzes (10%)
this is pretty easy again, nothing much to say. 15mins per quiz, open book so whatever

immediate feedback activities (15%)
group test with your assigned marketing group in your workshops, every workshop session. iirc, they take 8 out of the best 10. if you're late to your workshop by like 3 minutes, they won't let you do the test with your group and you won't get marks for it because this is done at the start of your workshop so dont be late.

essay (20%)
vague af essay topic but kinda esay to get an hd with? i think 30% of cohort got a hd so its not that bad i guess.

examination (50%)
split into two sections, long answer and short answer. long answers are worth 20 marks each and short are worth 10 marks each.
there is one question per topic but u can avoid question because they allow you to pick like 2 from 3 available so if you aren't comfortable with a topic, just don't study it and study the others very hard.

overall, a solid unit. all assessments are due early on the semester and you don't have anything due after mid sem break which is a relief because all other units have tons of assignments due after the break.

tbh im not sure if its just marketing in general or this unit but some of the concepts are just pointless and annoying to try to remember because of how unnecessarily complex they arebut study well and you'll get a nice score

angela cruz, peter wags, tiffany winchester

Yes no answers. people asked in forums for guidance in the questions presented but they were very hesitant to answer them and would never give the real answer, instead to look at lecture slides.

3 out of 5

Yes, with screen capture

nah, they gave u readings and pdfs for it but like lectures will carry u through i reckon

1hr30 workshop (compulsory)
1hr worth of online lectures

sem 1 2018

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