MDIA2006: Communication Strategies

- 30% Environmental Scan
- 40% Strategic Framework
- 30% Strategic Communications Plan (Group)

Prerequisite of 24 UoC at Level 1, including MDIA1002 or MDIA1003

This is definitely the best course I have completed for the Media portion of my studies so far. Theory is combined really well with more practical components, and assessments are actually relevant to tasks that are completed in the PR industry.

Due to COVID-19, assessments that were originally based on real-life client scenarios switched to hypothetical clients to account for students who couldn't attend face-to-face classes, however, this obviously changed as the term progressed. I think this change impacted learning in this course as students couldn't directly consult real clients, and this led to gaps in knowledge when it came to assessments because students didn't have all information required for assessments, so we ended up making a lot of assumptions to fit strategies proposed for assessments. Assessment marks and feedback are also returned promptly to allow for improvements prior to completing the next assessment, which is really helpful. For the final assessment, I strongly suggest that you get to know members of your class because with any group project, there is the chance that you can get a bad group so knowing who you can work with is important!
Other than that, the teaching staff are no less than amazing - all questions are guaranteed to be answered and clarified to the smallest detail, and Paul is great at delivering content in a way that helps you to understand what strategy is, which was definitely a knowledge gap from Level 1 Media courses. Content is very interesting and I found that it was the most relevant to the communications industry and somewhat assisted in my understanding of certain practices at my internship this term. I couldn't recommend this course more - whether or not you're a PR student, if there's a possibility even for Comms/Journalism students to complete this course, do it!

3 - 1.5 hour lecture, 1.5 hour tutorial

2/5

Yes, including after the course moved online.

Lecturer - Dr Paul Ryder, Tutor - Dr Jonathan Foye

Readings are all on Moodle, as well as other suggested readings.

4/5

None

T1 2020