Bachelor of Business (Event Management/Marketing)

Combine business studies with event management and marketing knowledge, gaining the skills to promote, organise and manage events.

First year introduces you to essential business disciplines such as accounting, economics and finance. You'll take introductory events management and marketing subjects, including The Event Experience and Marketing: Defined, Planned and Delivered.

Your event management major gives you the skills to plan festivals and community events while developing your knowledge of sustainability in event planning and management.

Your marketing major teaches you to define and communicate effective marketing strategies. You’ll gain an understanding of brands and brand management, advertising and sales promotion, along with the market research skills necessary to find opportunities for successful events.

We place a focus on developing your entrepreneurial skills, which are vital for the promotion and success of professional, sporting, cultural and community events.