Diploma of Business/Bachelor of Business (Marketing)

RMIT University - City

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Overview

The Diploma of Business is designed to give students the skills and knowledge to undertake a supervisory administration role in a range of occupational areas. The aim is to gain an understanding across a range of business functions, rather than in a narrow specialist area.

Students study 8 core courses including management, leadership and communication and complete work-related projects that build practical skills required to function in a business role.

The Bachelor of Business (Marketing) prepares students for work in the global marketplace by focusing on the latest theory and practices related to marketing, from analysing personal buyer behaviour through to B2B marketing, global marketing, market research and innovation.

This course consists of a common core in business, major studies in marketing, and the option to choose eight subjects from business or other disciplines including entrepreneurship, management, economics and finance, information systems and international business

Majors

Administration, Advertising, Business, Finance, Leadership, Management, Marketing, Marketing Research, Marketing Strategy, Product Innovation Management, Project Management, Buyer Behaviour, Global Marketing, Marketing, Marketing Communications, Marketing Management, Marketing Principles.

Potential Career Outcomes

Possible career paths include small business owner, business manager and roles involving business planning. In addition:

Marketing: Digital Marketing, Social Media, Customer and Business Analytics, Sales and Marketing Campaign Development.

ATAR & Selection Rank

The table below shows the ATAR and Selection Rank information for those offered places wholly or partly on the basis of ATAR in 2020.

ATAR-based offers only, across all offer rounds
ATAR
(excluding adjustment factors)
Selection Rank
(including adjustment factors)
Highest rank to receive an offerN/PN/P
Median rank to receive an offerN/PN/P
Lowest rank to receive an offerN/PN/P

<5 - Less than 5 ATAR-based offers were made

Admission Criteria

Please refer to the RMIT University website for admission criteria information.

Course Seeker

This information is sourced from Course Seeker, a joint initiative between the Australian Government and the Tertiary Admission Centres. View more information on Course Seeker.


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