Diploma of Marketing

During this course, you will engage in theoretical constructs that inform marketing practice. You will engage in practice both in simulated marketing workplace roles and in operating businesses and reflect on feedback from industry mentors and assessors. This course comprises eight core subjects and offers a pathway into a Bachelor of Business, as well as a standalone qualification. Learning outcomes

• Understand the role of marketing across organisations of differing sizes
• Engage with customers before influencing their behaviour
• Examine industry trends, responsibilities, needs and opportunities
• Identify branding opportunities, and what makes a brand unique

Areas of Study: Marketing and audience research, consumer behaviour, business-to-business marketing, integrated marketing communications, marketing fundamentals, business communications.

Career Opportunities: Marketing officer, assistant product manager, assistant channel manager, assistant brand manager, sponsorship coordinator, marketing research assistant, media planner.

Practical experience: When you study with Torrens University Australia, you will benefit from our extensive network of industry partners. You'll learn from industry professionals, gain invaluable insights and build key industry relationships. We are proud of our expanding network of partnerships and welcome opportunities to build new ones.